Abstract: China’s commercial vehicle industry is undergoing a strategic transformation from a "price war" to a "value war." To curb involution, the state has successively introduced policies and regulations, industry organizations are actively promoting fair competition, and enterprises are building new advantages through quality initiatives, technological differentiation, and supply chain collaboration. With the rapid growth of the new energy segment, innovation-driven and quality-oriented high-quality development has become an industry consensus, driving companies toward sustainable value-based competition.