Abstract: In recent years, the country has introduced a series of policies to support the high-quality development of the tourism industry. As an important component of this, RV tourism has ushered in opportunities for rapid development. However, compared with developed countries, China’s RV tourism industry is still in its infancy, with enormous market potential. Therefore, studying how ordinary prefecture-level cities such as Shangqiu develop their RV tourism industry holds certain theoretical and practical significance.Based on this, this article, after research, recognizes that the main reason for the less-than-expected development of China’s RV industry is the insufficient education of consumers. Combining the advantage of Shangqiu City, which has the largest RV manufacturing base in Asia, the article proposes the idea of building Shangqiu into a “Capital of RV Experience”. In addition, given the relatively small scale of China’s RV rental industry, which exhibits characteristics of being small, scattered, chaotic, and weak, and in contrast to the ordinary car rental industry where leading companies such as China Auto Rental, Yihai Car Rental, and Shouqi Car Rental have emerged, it is recommended that Shangqiu City seize the opportunities presented by the RV rental industry, vigorously develop the RV tourism rental industry, create a distinctive RV industry in Shangqiu, and promote the high-quality development of the integration of culture and tourism in Shangqiu.