Abstract: With the improvement of national living standards and the change of tourism consumption concepts, “RV camping”, as a comprehensive format integrating tourism, leisure, outdoor and life, is gradually moving from a niche hobby to the public eye, becoming an important potential point to stimulate domestic demand and promote consumption upgrading. This paper aims to analyze the development status of China’s RV and camping industry, deeply analyze the opportunities and challenges it faces in terms of concept, RV structure, camp, model and technology, and on this basis, put forward a new path to promote the industry towards high-quality and sustainable development, in order to provide reference for relevant decision-making and market practice.