Abstract: This paper focuses on light cold chain logistics scenarios and deeply analyzes the application potential of fuel cell vehicles（FCVs） in niche markets. Through a technical and economic analysis of fuel vehicles, pure electric vehicles, and hydrogen fuel cell vehicles, it is shown that under specific hydrogen price conditions, fuel cell vehicles have the possibility of conditional market-oriented promotion in the light cold chain logistics niche market. By predicting the ownership of fuel cell light refrigerated vehicles under different scenarios by 2030, the broad development prospects of fuel cell vehicles in the field of light cold chain logistics are demonstrated.